Time has flown by since the project started last fall, and the first expert workshop is only two days away. Everyone who has ever organised such an event (or, in fact, any event) knows the strange tension between happy anticipation and panic attacks caused by unwell speakers or the discovery of an overlooked e-mail at the bottom of the inbox.
Which? Head Office, London
This time, however, there is not much to complain about. First of all, the line-up for Thursday looks terrific. The expert group is now about 20 members strong, covering a broad range of backgrounds and experiences from all shades of business, government and civil society. Social commerce managers, government innovators, academics, reputation consultants, web developers, social media geeks, consumer spokespeople, top-rated reviewers and the targets of reviews — this promises to be an engaging discussion. Furthermore, we are very grateful for the opportunity to meet in a wonderful venue in the heart of London, thanks to the generous support of Which?, the consumers’ association.
Finally, four members of the expert group volunteered to kick us off with short presentations, highlighting different perspectives on online reviews and ratings:
- Jason Smith, Client Partner at Bazaarvoice, is a long-time expert on consumer feedback in social commerce: “Reviews and Social Commerce: Learnings from 1000 Brands”.
- Peter Durward Harris is a Top-10 Amazon Reviewer and will share some of his stories: “My experience as a Top 10 Amazon Reviewer”.
- Chris Emmins, Co-founder of Kwikchex, will highlight the consequences of public evaluations for individuals and businesses: “Online Reviews – The Good, the Bad and the Downright Ugly”.
- John Robinson, User-generated Content Lead at NHS Choices, will share his experience with user reviews in the public sector: “Introducing patient feedback on NHS Choices: the challenges and what we’ve learned”.
Feel free to have a look at the preliminary workshop programme. We will make sure to take a lot of notes and post a summary soon after the event.
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